We LAunched a podcast for this financial institution
Citi’s Institutional Clients Group (ICG) work to ‘responsibly enable their clients’ economic growth and progress’. With this project, our objective was to Demonstrate Citi ICG’s global culture and capabilities in solving the world’s most complicated financial challenges through the lens of its global network, primarily driven by the talented Citi ICG team. This took the form of a podcast directed at current Citi employees and prospective hires.
ROLE: COPYWRITER
As copywriter, I drafted episode descriptions, developed interview questions and the scripted introduction for each episode, as well as promotional social copy for use on LinkedIn. I also identified key soundbites for use in animated audio assets (seen below).
TEAM:
Lawson Waring, Autumn Brawer, Andrea Dippong,
Justin Hong, Emma Dowling, Bryant Vu1`