New Hurricane-Strength Scale Could Send Earlier Warnings
Tim Reinhold of the Insurance Institute for Business & Home Safety wasn't satisfied that the way we measure hurricanes truly matches up to their power, or danger. So he teamed with Mark Powell of the National Oceanic and Atmospheric Administration to create a new hurricane rating scale, the IKE (integrated kinetic energy), which could prove to be quicker than current scales for warning people and planning evacuations. Reinhold, who now holds a patent for the scale, tells PM how it works.
Two Designers' Quest To Create The Magazine "The Beautiful Game" Deserves
Is Eight by Eight "the magazine the beautiful game deserves," as veteran designers Robert Priest and Grace Lee describe their soccer-themed quarterly? The designers are savvy enough to know that they couldn't create just another snazzy print publication—even one laser-focused on soccer—and expect everything to go swimmingly. The duo's design company Priest+Grace has received numerous awards and were critical to Newsweek’s recent re-entry into print. They've also worked withEsquire, GQ, ESPN, and Bloomberg. Eight by Eight—named after a soccer goal, eight feet tall by eight yards wide—debuted in late 2013.
They knew their third issue would have to be killer—it would showcase the World Cup, essentially the most popular sporting event in the world, and they'd have to compete with top talent at established publications to prove their mettle. What could they do that no one else could do better?
Ronnie Fieg doesn't need anyone to rush to his defense. The sneaker designer and Kith owner has enough clout to get hundreds of thousands of people to flood his website for an anticipated release. But amidst the racks that roll in with every pair of Asics he sells come the polarizing opinions on his reputation, personal history and practices.
Opinions on Ronnie range between idol worship to outright rage-fueled hate. From his start at sneaker spot David Z, whose eponymous founder is Ronnie's uncle, to rampant gossip that he was born into wealth, to the ultra-hyped, hyper-limited collaborations that sell out within minutes, Ronnie's been damn near the center of the sneaker universe for a minute now. But contrary to many opinions, his work represents what's right in that world: a desire to keep love in the sneaker game and turn the culture into a community, not a competition.