We Made Social content for the world’s largest asset manager
iShares wants to make investing feel more accessible. The family of exchange traded funds (ETFs) from BlackRock, the world’s largest asset manager, blends investing education with information about its products—like the many ETFs available for financial advisors and everyday investors. Rather than highly technical, financially fluent storylines of BlackRock, iShares often touches upon concepts like sustainable investing, culturally driven global forces, and well-known money-motivated moments. In this ongoing work, we’ve taken important brand milestones, current events, and everyday investment misconceptions and turn them into social-ready content series on iShares’ social channels, which you can see here.
ROLE: Senior COPYWRITER
As Senior Copywriter, I developed the episode themes, drafted the scripts and conducted all the research to bring these videos from concept to final product. I partnered closely with our content director and production team to ensure that the look and feel of these videos matched our original vision and delivered on the promise of making high-level financial content feel more approachable.
TEAM:
Cory McLitus, Gina LoPinto, Erin Fitzsimmons, Jorge De La Garza,
Adri Ramdeane, Nick Nugent, Tyler Gray, Kash Ayodele, Kim Mai,
Victoria Zarella, Charlin Polanco, and Nicole Haber
