We Showed the aviation world The new Choice
Our integrated campaign championed Mitsubishi Regional Jet as the new choice in the regional airline industry. Through Digital OOH, ABM, print advertising and an editorial website that focused on the major milestones of the Mitsubishi Aircraft program, we reached out audience where they were—before, during and after the Farnborough International Air Show and Paris Air Show. We targeted decision makers and key aviation media outlets to drive our message home with the people who matter most, helping preserve launch orders vital to the success of the program.
We reinvigorated the brand’s marketing efforts with new creative assets, coordinating the MRJ’s first air-to-air video and photography shoot over the Seattle Area and showing never-before-seen footage of the aircraft in action.
This work shown here displays content created for the Progress: Full Throttle campaign for the 2017 Paris Air Show and Discover Choice campaign for the 2018 Farnborough International Air Show. I continue to develop content for the now rebranded SpaceJet program.
Role: Lead Copywriter & Content Creative
I wrote and developed all written editorial content related to the Mitsubishi Regional Jet program. This includes stories on the Mitsubishi Aircraft website related to program milestones, infographics, and in-depth feature stories informed by key stakeholder interviews; sponsored content for aviation trade publications, video scripts and on-screen copy, digital banner ads, OOH advertising and print advertising.
TEAM
Cory McLitus, Carinda Roestorf, Vincent Dente, Lisa Parisi,
Dan Bryan, Katie Giattini, Saebom Bae, Craig Pierce,
Spencer Ante, Larry Goldstein, Kit Morrison, and Scott Siegel
