We Created content for one of the world’s largest media companies
ViacomCBS reaches the most living rooms of anyone in the industry. It is a company driven by storytelling and powered by stories that move people, shape their lives, and mark generations. Starting in 2019, we developed content that shared this story with the world, displaying the company’s diverse portfolio, partnerships that support an exciting future, and an entertainment industry where streaming services are as commonplace as primetime viewing.
This content lived on platforms across ViacomCBS, from Twitter to LinkedIn to Instagram, sharing the perspective of the company’s leading executives, their POV on content production in a rapidly changing industry and much more.
ROLE: Associate Creative Director
As Associate Creative Director, I was responsible for the development and execution of all creative ideas. I oversaw the creation of executive quote cards, social videos, copy and research, while also guiding the visual direction of all assets. I managed a small, but mighty team of copywriters and designers/animators to complete these projects, from inception to publication. We were responsible for creative ideas all year round, but focused primarily on tentpole industry events, such as quarterly earnings or Upfronts—sharing key capabilities of ViacomCBS as well as important revenue figures in an engaging, visual way.
TEAM:
Michelle Gajkowski, Catherine Greene, Laura Walsh, Michelle Barrueto,
Anat Scham, Rebecca Price, Anike Skeete, Mylan Cannon, Bailey Eells